![]() Morphe reintegrated its company into Forma Brands in 2020, which in addition to manufacturing its own makeup, would purchase other beauty brands under the company umbrella, The New York Times reported. ![]() Bloomberg reported that these collaborations helped the company’s revenue top $400 million in 2019, but ultimately led to revenue falling in 2021 after cutting ties with internet celebrities. ![]() Morphe’s collaborations with social media personalities James Charles and Jeffree Star gained their popularity in the past, but eventually cut ties with both of them after Charles was accused of sexual misconduct in 2021 and Star was accused of using racist language in 2020. “We are forever grateful to our store teams for their passion, talent, and dedication over the years.” “We have made the difficult decision to close all Morphe stores in the U.S.,” Morphe tweeted.
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